How to market eoma68 vs intel card in a positive way?
Heres a go, please edit,suggest as you feel. hmm sounds like a wiki page is coming :) :
EOMA68: *Grass roots developed - made by someone who cares *Any processor make *Made with free software and its developers in mind. to help advance and fund free software. *Hardware that just works for free software and there for any software *Makes it easier for the creation and maintenance of many, yet to be thought of, new devices. *Higher Spec additional standard EOMA200 in the works after current ones products are in the market. *Smaller, extra compact card Spec, EOMACF addition also on the future list. *Only certification fees. No royalty fees *Made by for profit making but good will first company, as opposite to extreme maximising company. The priority is the best computer card standards. *EOMA68 is spec’ed for lower power consuming devices. ideal for battery power devices. See future EOMA200 for high power consumption / more powerful computers(SOCS) *hmm what else?
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Sun, Jan 8, 2017 at 12:42 PM, Alexander Ross maillist_arm-netbook@aross.me wrote:
How to market eoma68 vs intel card in a positive way?
Heres a go, please edit,suggest as you feel. hmm sounds like a wiki page is coming :) :
EOMA68: *Grass roots developed - made by someone who cares *Any processor make *Made with free software and its developers in mind. to help advance and fund free software. *Hardware that just works for free software and there for any software *Makes it easier for the creation and maintenance of many, yet to be thought of, new devices. *Higher Spec additional standard EOMA200 in the works after current ones products are in the market.
also (thanks to recent discussions) backwards-compatible upgrade options to higher power (up to 10W) and higher resolution(s). 1920x1080 planned for first revision, other speeds potentially later *if* they can be kept within EMI limits.
l.
On Sun, Jan 08, 2017 at 12:49:54PM +0000, Luke Kenneth Casson Leighton wrote:
crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Sun, Jan 8, 2017 at 12:42 PM, Alexander Ross maillist_arm-netbook@aross.me wrote:
How to market eoma68 vs intel card in a positive way?
Heres a go, please edit,suggest as you feel. hmm sounds like a wiki page is coming :) :
EOMA68: *Grass roots developed - made by someone who cares *Any processor make *Made with free software and its developers in mind. to help advance and fund free software. *Hardware that just works for free software and there for any software *Makes it easier for the creation and maintenance of many, yet to be thought of, new devices. *Higher Spec additional standard EOMA200 in the works after current ones products are in the market.
also (thanks to recent discussions) backwards-compatible upgrade options to higher power (up to 10W) and higher resolution(s). 1920x1080 planned for first revision, other speeds potentially later *if* they can be kept within EMI limits.
l.
Weeks ago I began to wonder what the best way to promote EOMA68-A20 would be once it becomes a reality in spring. I think the crowdsupply campaign and the promotion video were very well executed. Are there any plans for another video -- maybe part of a promotion campaign starting in spring 2017? To clarify: I am thinking more of a "guerilla", decentral community driven campaign and not something involving a slick marketing company. As a consequence of the recent "intel computer-card" news I feel even more urgency to create some buzz for EOMA68-A20 and I believe that it is by far the better product compared to the quite vague Intel announcement. I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community. On the other hand if there are already plans how to promote EOMA68 in the next year I can save myself the time and work on other projects.
Parobalth
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Sun, Jan 8, 2017 at 6:42 PM, Parobalth parobalth@gmail.com wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community.
go for it, it's always helpful.
On Sun, Jan 8, 2017 at 6:42 PM, Parobalth parobalth@gmail.com wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community.
On Mon, Jan 09, 2017 at 12:36:14PM +0000, Luke Kenneth Casson Leighton wrote: go for it, it's always helpful.
To promote EOMA68-A20 and the housings I think we need shiny Images, Graphics, Comics, Videos to get the message across. I try to focus on the soon available products. I agree with Allan and Alain that a logo is needed. For the .gif under A) I created a placeholder logo that you can view here: https://www.parobalth.org/EOMA68.png Maybe we can build on the idea of the green circuit board (earth) and the blue circle (ocean) which symbolize our planet.
A) Explain the concept: Have a look at this small .gif (https://www.parobalth.org/EOMA68-A20.gif) where I used images from the crowd supply campaign to illustrate the idea. Be warned that I just quickly hacked it together. I propose to refine the message (better content and flawless execution) and to do similar ones for upgrades, use cases...
B) Problem and Lukes Story: Status Quo: In the digital age we are used to throw away computers because of multiple reasons: forced-upgrades, upgrades, unrepairable (costs / no spareparts), shiny-new-syndrom. Solution: One man had the vision to create eco-conscious, freedom-respecting, money-saving, modular hardware. Luke Kenneth Casson Leighton the developer and guardian of the EOMA68 standard has been working fiercly for the past years to make his vision come true. Currently he is on site in China and Taiwang to fulfill the successful crowdfunding campaign. EOMA68 becomes a reality in Spring 2017 with the EOMA68-A20 computer card, the micro desktop and a 15" Laptop Housing. Preorder now!
C) Examples of User Groups: I separated 4 main user groups to emphasize the message. They certainly don't exist as separate entities in reality. In reality there are multiple overlapping reasons for EOMA68. For example concerning myself 1. and 3. are the main reasons I backed the project. Someone only looking for good enough computing with a low environmental footprint doesn't have to be "welcomed" and scared away by datasheets and technical mumbo jumbo.
Every group has a "catchy" motto in parenthesis:
1. FLOSS/Libre/Security/Privacy (Compute like no one is watching): * RYF certification * Libre * lowest common denominator * truly libre strategy * Right to freedom of opinion and expression; access to the * Internet is a basic human right: "the same rights people have * offline must also be protected online." * mass surveillance, NSA * no backdoors * secure * made by someone who cares * mainline support * non modifiable readable BootROM * no NDAs * firmware and kernel sources GPL
2. Non-Technical (Solutions not problems): * Pop it in it will work * share housings/cards with family members * money-saving * pre-installed OS * works out of the box
3. Eco-Conscious (reduce, reuse, recycle): * low power consumption * off grid computing solution * modular * 3D-Print replacement parts * print locally (reduces shipping and saves * shipping costs for tiny plastic parts) * repairable * Factory conditions and production (@Luke can you add some information) * good enough computing * minimalistc, reduce stuff, travel light -> * go for just a bare computer card * reduce, reuse, recycle * stop forced upgrades which force you to * throw away a working computer
4. Developer/Maker (Show me everything): * CAD-Files available * schematics * datasheets * no NDAs * firmware and kernel sources GPL * print your own parts * build your custom solution
D) Personal Stories: It may be a good idea to collect some personal stories. For example I bought a Netbook 5 years ago and use it a lot. If I would use a non-free OS the netbook would already be obsolete (forced upgrade). Recently I noticed that I wish the netbook to be just a netbook housing and that I just could upgrade the computer card and double the RAM (the netbook only has 1GB).
E) Catchy slogans: Be part of the revolution! No more forced-upgrades! Live the manufacturers nightmare! Break the throw-away cycle - start the age of modular good-enough computing!
If you have critique, questions, suggestions, thoughts and comments please let me know. Collaboratin is very welcome.
Great effort into putting this together. I like the logo my only comment is that vertical reading really turns some people off. Don't know what it would look like horizontal but worth a look,
On Tue, Jan 24, 2017 at 1:37 PM Parobalth parobalth@gmail.com wrote:
On Sun, Jan 8, 2017 at 6:42 PM, Parobalth parobalth@gmail.com wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community.
On Mon, Jan 09, 2017 at 12:36:14PM +0000, Luke Kenneth Casson Leighton wrote: go for it, it's always helpful.
To promote EOMA68-A20 and the housings I think we need shiny Images, Graphics, Comics, Videos to get the message across. I try to focus on the soon available products. I agree with Allan and Alain that a logo is needed. For the .gif under A) I created a placeholder logo that you can view here: https://www.parobalth.org/EOMA68.png Maybe we can build on the idea of the green circuit board (earth) and the blue circle (ocean) which symbolize our planet.
A) Explain the concept: Have a look at this small .gif (https://www.parobalth.org/EOMA68-A20.gif) where I used images from the crowd supply campaign to illustrate the idea. Be warned that I just quickly hacked it together. I propose to refine the message (better content and flawless execution) and to do similar ones for upgrades, use cases...
B) Problem and Lukes Story: Status Quo: In the digital age we are used to throw away computers because of multiple reasons: forced-upgrades, upgrades, unrepairable (costs / no spareparts), shiny-new-syndrom. Solution: One man had the vision to create eco-conscious, freedom-respecting, money-saving, modular hardware. Luke Kenneth Casson Leighton the developer and guardian of the EOMA68 standard has been working fiercly for the past years to make his vision come true. Currently he is on site in China and Taiwang to fulfill the successful crowdfunding campaign. EOMA68 becomes a reality in Spring 2017 with the EOMA68-A20 computer card, the micro desktop and a 15" Laptop Housing. Preorder now!
C) Examples of User Groups: I separated 4 main user groups to emphasize the message. They certainly don't exist as separate entities in reality. In reality there are multiple overlapping reasons for EOMA68. For example concerning myself
- and 3. are the main reasons I backed the project. Someone only
looking for good enough computing with a low environmental footprint doesn't have to be "welcomed" and scared away by datasheets and technical mumbo jumbo.
Every group has a "catchy" motto in parenthesis:
- FLOSS/Libre/Security/Privacy (Compute like no one is watching):
- RYF certification
- Libre
- lowest common denominator
- truly libre strategy
- Right to freedom of opinion and expression; access to the
- Internet is a basic human right: "the same rights people have
- offline must also be protected online."
- mass surveillance, NSA
- no backdoors
- secure
- made by someone who cares
- mainline support
- non modifiable readable BootROM
- no NDAs
- firmware and kernel sources GPL
- Non-Technical (Solutions not problems):
- Pop it in it will work
- share housings/cards with family members
- money-saving
- pre-installed OS
- works out of the box
- Eco-Conscious (reduce, reuse, recycle):
- low power consumption
- off grid computing solution
- modular
- 3D-Print replacement parts
- print locally (reduces shipping and saves
- shipping costs for tiny plastic parts)
- repairable
- Factory conditions and production (@Luke can you add some information)
- good enough computing
- minimalistc, reduce stuff, travel light ->
- go for just a bare computer card
- reduce, reuse, recycle
- stop forced upgrades which force you to
- throw away a working computer
- Developer/Maker (Show me everything):
- CAD-Files available
- schematics
- datasheets
- no NDAs
- firmware and kernel sources GPL
- print your own parts
- build your custom solution
D) Personal Stories: It may be a good idea to collect some personal stories. For example I bought a Netbook 5 years ago and use it a lot. If I would use a non-free OS the netbook would already be obsolete (forced upgrade). Recently I noticed that I wish the netbook to be just a netbook housing and that I just could upgrade the computer card and double the RAM (the netbook only has 1GB).
E) Catchy slogans: Be part of the revolution! No more forced-upgrades! Live the manufacturers nightmare! Break the throw-away cycle - start the age of modular good-enough computing!
If you have critique, questions, suggestions, thoughts and comments please let me know. Collaboratin is very welcome.
arm-netbook mailing list arm-netbook@lists.phcomp.co.uk http://lists.phcomp.co.uk/mailman/listinfo/arm-netbook Send large attachments to arm-netbook@files.phcomp.co.uk
On Tue, Jan 24, 2017 at 08:53:33PM +0000, Peter Carlson wrote:
Great effort into putting this together. I like the logo my only comment is that vertical reading really turns some people off. Don't know what it would look like horizontal but worth a look,
Yes, I agree with you. I have been making some drafts with horizontal "EOMA68-text" but not with the blue circle. I asked myself if horizontal text would be better but then decided so send it as it is. I am going to try out a horizontal version as soon as I have more feedback.
Parobalth parobalth@gmail.com writes:
On Tue, Jan 24, 2017 at 08:53:33PM +0000, Peter Carlson wrote:
Great effort into putting this together. I like the logo my only comment is that vertical reading really turns some people off. Don't know what it would look like horizontal but worth a look,
Yes, I agree with you. I have been making some drafts with horizontal "EOMA68-text" but not with the blue circle. I asked myself if horizontal text would be better but then decided so send it as it is. I am going to try out a horizontal version as soon as I have more feedback.
Could one perhaps use the E as a representation for the socket. Perhaps someone with graphical skills would like to take inspiration from:
***** * O +----+ ** M | 68 | * A +----+ *****
Cheers, Phil.
On Wed, Jan 25, 2017 at 1:06 AM, Philip Hands phil@hands.com wrote:
Could one perhaps use the E as a representation for the socket. Perhaps someone with graphical skills would like to take inspiration from:
- O +----+
** M | 68 |
- A +----+
funny.... i like that one despite not liking vertical layouts (as peter said). i think it's because the EEEEEE encourages people to pronounce it first, then three letters "OMA" are easier to get right. the 68 in its own box emphasises the fact that there's other standards planned....
yeah.
On 24/01/17 17:31, Luke Kenneth Casson Leighton wrote:
On Wed, Jan 25, 2017 at 1:06 AM, Philip Hands phil@hands.com wrote:
Could one perhaps use the E as a representation for the socket. Perhaps someone with graphical skills would like to take inspiration from:
- O +----+
** M | 68 |
- A +----+
funny.... i like that one despite not liking vertical layouts (as peter said). i think it's because the EEEEEE encourages people to pronounce it first, then three letters "OMA" are easier to get right. the 68 in its own box emphasises the fact that there's other standards planned....
yeah.
Looking at that, I just had another ascii version pop into my head:
************ ************ ** O M A (Fill this space with OMA) ** ****** ---- ******| | **---- 68 | **---------| ************ ************
Looking at the completed version, it may not render as well, and it doesn't translate to an ascii logo as well if desired. It does return to the horizontal layout, though.
Tor
On 01/25/2017 12:53 AM, Tor, the Marqueteur wrote:
Looking at that, I just had another ascii version pop into my head:
** O M A (Fill this space with OMA) ** ****** ---- ******| | **---- 68 | **---------|
Looking at the completed version, it may not render as well, and it doesn't translate to an ascii logo as well if desired. It does return to the horizontal layout, though.
You know, that looks to me like it's showing two things being slotted together, which is a good visual. But I kind of wonder, is giving such a huge contrast to the E compared to the rest a good idea? I can imagine people misinterpreting the E as just some sort of visual design and starting to call them "OMA cards". You could just as easily have the "E" in both places. Something more like this:
************ ************ ** E O M A | **---- | ******|----| ******| | **---- 68 | **---------| ************ ************
Here's another thought: you could forego the clear text entirely and instead make it a sort of jigsaw puzzle made up of the letters "E", "O", "M", and "A", with the clear text saying "EOMA68" displayed right next to it.
nomnomnom....
******** ** ****OMA 68 ** ********
but bigger letters for O M A and 68, fitting inside the E.
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Wed, Jan 25, 2017 at 5:53 AM, Tor, the Marqueteur Marqueteur@fineartmarquetry.com wrote:
On 24/01/17 17:31, Luke Kenneth Casson Leighton wrote:
On Wed, Jan 25, 2017 at 1:06 AM, Philip Hands phil@hands.com wrote:
Could one perhaps use the E as a representation for the socket. Perhaps someone with graphical skills would like to take inspiration from:
- O +----+
** M | 68 |
- A +----+
funny.... i like that one despite not liking vertical layouts (as peter said). i think it's because the EEEEEE encourages people to pronounce it first, then three letters "OMA" are easier to get right. the 68 in its own box emphasises the fact that there's other standards planned....
yeah.
Looking at that, I just had another ascii version pop into my head:
** O M A (Fill this space with OMA) ** ****** ---- ******| | **---- 68 | **---------|
Looking at the completed version, it may not render as well, and it doesn't translate to an ascii logo as well if desired. It does return to the horizontal layout, though.
Tor
-- Tor Chantara http://www.fineartmarquetry.com/ GPG Key: 2BE1 426E 34EA D253 D583 9DE4 B866 0375 134B 48FB *Be wary of unsigned emails* Stop spying: http://www.resetthenet.org/
arm-netbook mailing list arm-netbook@lists.phcomp.co.uk http://lists.phcomp.co.uk/mailman/listinfo/arm-netbook Send large attachments to arm-netbook@files.phcomp.co.uk
If you're going to post sketches, please provide the source code (preferably vector) and license of it.
On Wed, Jan 25, 2017 at 6:45 AM, Lyberta lyberta@lyberta.net wrote:
If you're going to post sketches, please provide the source code (preferably vector) and license of it.
good point, great reminder.
I love the ASCII art replies. It is almost like we are in the same room and can look at each others sketched ideas! I initially had an idea where the capital E of EOMA is made of circuit board elements with small black chips in the empty spaces of the E. I am going to work on this idea and combinate it with the ASCII art ideas.
2017-01-25 7:51 GMT+01:00 Luke Kenneth Casson Leighton lkcl@lkcl.net:
On Wed, Jan 25, 2017 at 6:45 AM, Lyberta lyberta@lyberta.net wrote:
If you're going to post sketches, please provide the source code (preferably vector) and license of it.
good point, great reminder.
I usually use some sort of "Creative Commons Attribution-ShareAlike License" for non code related work. For my examples I have used Inkscape and can provide the Inkscape files in vector format if needed. As we discuss a logo for a global project I don't know which is the best suited license. For example Debian uses a dual licensed logo with an "open use logo" and a restricted-use logo for use by the Debian Project and its members only.
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Wed, Jan 25, 2017 at 9:27 AM, Parobalth parobalth@gmail.com wrote:
I love the ASCII art replies. It is almost like we are in the same room and can look at each others sketched ideas! I initially had an idea where the capital E of EOMA is made of circuit board elements with small black chips in the empty spaces of the E. I am going to work on this idea and combinate it with the ASCII art ideas.
coolman.
Parobalth parobalth@gmail.com writes: ...
For example Debian uses a dual licensed logo with an "open use logo" and a restricted-use logo for use by the Debian Project and its members only.
... and I'd strongly recommend against doing the same.
The way that came about was that the original vote had the logos the other way around, and quite a lot of people thought they were voting for the paint-brush swirl as the one that would be easy to use.
Immediately after the vote it became clear to them that the smooth-swirl + bottle was the one that was the more liberal use license, and there was much gnashing of teeth, so we then had another vote to swap them.
So now most people are completely unaware of the restricted use logo:
https://www.debian.org/logos/#restricted-use
It's a mess, but either were better than Captain Blue-Eye (a.k.a the deranged chicken), and also much better than the alternatives IMO.
While we're on the subject though, one reason it was such a mess was that people failed to understand what a logo was, and insisted on including text in the logo ... which I just did too ... Oops!
There are very few logos that include text and are also widely recognised. There's Coke's (with it's Spencerian script), there's IBM, with the stripy font) and that's about it.
The Debian competition can be seen here -- the rules were pretty sane:
https://www.debian.org/News/1999/19990204.en.html
even if many of the submissions ignored them completely, and the ensuing argument was pretty unedifying -- as was often our way back then :-/
Cheers, Phil.
this all these efforts, got me to have a play around too. :)
i was started having a go at one idea of letters inserting into each other kinda like a module.
I had put E and O in side the M. it then kinda looked like/spelled Meoo like a cat. So what about a darn cat logo? maybe a cat playing with a eoma68 card in its paws?
sry for the yet another internet cat image type of suggestion, never thought id be making one heh.
On Tue, Jan 24, 2017 at 8:37 PM, Parobalth parobalth@gmail.com wrote:
On Sun, Jan 8, 2017 at 6:42 PM, Parobalth parobalth@gmail.com wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community.
On Mon, Jan 09, 2017 at 12:36:14PM +0000, Luke Kenneth Casson Leighton wrote: go for it, it's always helpful.
To promote EOMA68-A20 and the housings I think we need shiny Images, Graphics, Comics, Videos to get the message across. I try to focus on the soon available products. I agree with Allan and Alain that a logo is needed. For the .gif under A) I created a placeholder logo that you can view here: https://www.parobalth.org/EOMA68.png Maybe we can build on the idea of the green circuit board (earth) and the blue circle (ocean) which symbolize our planet.
i like it - the blue and the green. there does need to be variants, one with "libre hardware" and one without. words "EOMA" need to be on the same line though (68 underneath) as you would not believe how many people get the order of the letters wrong, and if you look up the letters "E", "O", "M" and "A" in the trademark database they're pretty much *all* taken with the exception of EOMA.
A) Explain the concept: Have a look at this small .gif (https://www.parobalth.org/EOMA68-A20.gif) where I used images from the crowd supply campaign to illustrate the idea. Be warned that I just quickly hacked it together. I propose to refine the message (better content and flawless execution) and to do similar ones for upgrades, use cases...
B) Problem and Lukes Story: Status Quo: In the digital age we are used to throw away computers because of multiple reasons: forced-upgrades, upgrades, unrepairable (costs / no spareparts), shiny-new-syndrom. Solution: One man had the vision to create eco-conscious, freedom-respecting, money-saving, modular hardware. Luke Kenneth Casson Leighton the developer and guardian of the EOMA68 standard has been working fiercly for the past years to make his vision come true. Currently he is on site in China and Taiwang to fulfill the successful crowdfunding campaign. EOMA68 becomes a reality in Spring 2017 with the EOMA68-A20 computer card, the micro desktop and a 15" Laptop Housing. Preorder now!
all very dramatic :)
C) Examples of User Groups: I separated 4 main user groups to emphasize the message. They certainly don't exist as separate entities in reality. In reality there are multiple overlapping reasons for EOMA68. For example concerning myself
- and 3. are the main reasons I backed the project. Someone only
looking for good enough computing with a low environmental footprint doesn't have to be "welcomed" and scared away by datasheets and technical mumbo jumbo.
glad to see that you understand this so clearly.
Every group has a "catchy" motto in parenthesis:
... and it's definitely divided into groups. i started putting these into "roles" on the elinux.org spec... turns out to be a massive task...
- FLOSS/Libre/Security/Privacy (Compute like no one is watching):
If you have critique, questions, suggestions, thoughts and comments please let me know. Collaboratin is very welcome.
yes please.
I like the logo. Here's my input
Definitely write EOMA in one line, perhaps write certified going down and eoma going horizontally then the number below that, so its kinda rectangular I do think a textless logo is important, kinda like USBs SS Trident. You know, something to go next to a certified slot :)
On January 24, 2017 11:37:21 PM GMT+03:00, Parobalth parobalth@gmail.com wrote:
On Sun, Jan 8, 2017 at 6:42 PM, Parobalth parobalth@gmail.com
wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and
the
community.
On Mon, Jan 09, 2017 at 12:36:14PM +0000, Luke Kenneth Casson Leighton wrote: go for it, it's always helpful.
To promote EOMA68-A20 and the housings I think we need shiny Images, Graphics, Comics, Videos to get the message across. I try to focus on the soon available products. I agree with Allan and Alain that a logo is needed. For the .gif under A) I created a placeholder logo that you can view here: https://www.parobalth.org/EOMA68.png Maybe we can build on the idea of the green circuit board (earth) and the blue circle (ocean) which symbolize our planet.
A) Explain the concept: Have a look at this small .gif (https://www.parobalth.org/EOMA68-A20.gif) where I used images from the crowd supply campaign to illustrate the idea. Be warned that I just quickly hacked it together. I propose to refine the message (better content and flawless execution) and to do similar ones for upgrades, use cases...
B) Problem and Lukes Story: Status Quo: In the digital age we are used to throw away computers because of multiple reasons: forced-upgrades, upgrades, unrepairable (costs / no spareparts), shiny-new-syndrom. Solution: One man had the vision to create eco-conscious, freedom-respecting, money-saving, modular hardware. Luke Kenneth Casson Leighton the developer and guardian of the EOMA68 standard has been working fiercly for the past years to make his vision come true. Currently he is on site in China and Taiwang to fulfill the successful crowdfunding campaign. EOMA68 becomes a reality in Spring 2017 with the EOMA68-A20 computer card, the micro desktop and a 15" Laptop Housing. Preorder now!
C) Examples of User Groups: I separated 4 main user groups to emphasize the message. They certainly don't exist as separate entities in reality. In reality there are multiple overlapping reasons for EOMA68. For example concerning myself
- and 3. are the main reasons I backed the project. Someone only
looking for good enough computing with a low environmental footprint doesn't have to be "welcomed" and scared away by datasheets and technical mumbo jumbo.
Every group has a "catchy" motto in parenthesis:
- FLOSS/Libre/Security/Privacy (Compute like no one is watching):
- RYF certification
- Libre
- lowest common denominator
- truly libre strategy
- Right to freedom of opinion and expression; access to the
- Internet is a basic human right: "the same rights people have
- offline must also be protected online."
- mass surveillance, NSA
- no backdoors
- secure
- made by someone who cares
- mainline support
- non modifiable readable BootROM
- no NDAs
- firmware and kernel sources GPL
- Non-Technical (Solutions not problems):
- Pop it in it will work
- share housings/cards with family members
- money-saving
- pre-installed OS
- works out of the box
- Eco-Conscious (reduce, reuse, recycle):
- low power consumption
- off grid computing solution
- modular
- 3D-Print replacement parts
- print locally (reduces shipping and saves
- shipping costs for tiny plastic parts)
- repairable
- Factory conditions and production (@Luke can
you add some information)
- good enough computing
- minimalistc, reduce stuff, travel light ->
- go for just a bare computer card
- reduce, reuse, recycle
- stop forced upgrades which force you to
- throw away a working computer
- Developer/Maker (Show me everything):
- CAD-Files available
- schematics
- datasheets
- no NDAs
- firmware and kernel sources GPL
- print your own parts
- build your custom solution
D) Personal Stories: It may be a good idea to collect some personal stories. For example I bought a Netbook 5 years ago and use it a lot. If I would use a non-free OS the netbook would already be obsolete (forced upgrade). Recently I noticed that I wish the netbook to be just a netbook housing and that I just could upgrade the computer card and double the RAM (the netbook only has 1GB).
E) Catchy slogans: Be part of the revolution! No more forced-upgrades! Live the manufacturers nightmare! Break the throw-away cycle - start the age of modular good-enough computing!
If you have critique, questions, suggestions, thoughts and comments please let me know. Collaboratin is very welcome.
arm-netbook mailing list arm-netbook@lists.phcomp.co.uk http://lists.phcomp.co.uk/mailman/listinfo/arm-netbook Send large attachments to arm-netbook@files.phcomp.co.uk
On 08/01/17 18:42, Parobalth wrote:
I can write down some of my ideas which currently live relatively unstructured in my head if it is seen as a good idea by Luke and the community. On the other hand if there are already plans how to promote EOMA68 in the next year I can save myself the time and work on other projects.
id be interested personally to hear
Definitely put no royalty fees at the top.
On January 8, 2017 3:42:50 PM GMT+03:00, Alexander Ross maillist_arm-netbook@aross.me wrote:
How to market eoma68 vs intel card in a positive way?
Heres a go, please edit,suggest as you feel. hmm sounds like a wiki page is coming :) :
EOMA68: *Grass roots developed - made by someone who cares *Any processor make *Made with free software and its developers in mind. to help advance and fund free software. *Hardware that just works for free software and there for any software *Makes it easier for the creation and maintenance of many, yet to be thought of, new devices. *Higher Spec additional standard EOMA200 in the works after current ones products are in the market. *Smaller, extra compact card Spec, EOMACF addition also on the future list. *Only certification fees. No royalty fees *Made by for profit making but good will first company, as opposite to extreme maximising company. The priority is the best computer card standards. *EOMA68 is spec’ed for lower power consuming devices. ideal for battery power devices. See future EOMA200 for high power consumption / more powerful computers(SOCS) *hmm what else?
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--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Tue, Jan 10, 2017 at 8:19 AM, Allan Mwenda allanitomwesh@gmail.com wrote:
Definitely put no royalty fees at the top.
to be taken seriously, like for example the HDMI standard, compliance with the EOMA68 standard has to be outsourced to accredited Certification Companies (such as ACG-Cert).
these companies, obviously, will need to be paid. it will, obviously, be a one-off cost per test. recertification _is_ likely to be needed... again this will, obviously, be a one-off cost per test.
i don't see any need for "royalties".
l.
Indeed there is no need for royalties, and the lack of it is worth advertising and will grab attention. I also think you should advertise the low power of the standard that's a big plus.
On January 10, 2017 11:33:14 AM GMT+03:00, Luke Kenneth Casson Leighton lkcl@lkcl.net wrote:
crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Tue, Jan 10, 2017 at 8:19 AM, Allan Mwenda allanitomwesh@gmail.com wrote:
Definitely put no royalty fees at the top.
to be taken seriously, like for example the HDMI standard, compliance with the EOMA68 standard has to be outsourced to accredited Certification Companies (such as ACG-Cert).
these companies, obviously, will need to be paid. it will, obviously, be a one-off cost per test. recertification _is_ likely to be needed... again this will, obviously, be a one-off cost per test.
i don't see any need for "royalties".
l.
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On Tue, Jan 10, 2017 at 11:50:24AM +0300, Allan Mwenda wrote:
Indeed there is no need for royalties, and the lack of it is worth advertising and will grab attention. I also think you should advertise the low power of the standard that's a big plus.
Which exposes one of the problems that Open Source/Spec/... projects have compared to Closed ones. Things like royalties do provide cash for things like marketing.
How about adding to certification a marketing/... 'requirement'? Something about prominence on packaging/web-site/... of EOMA68. This would help the non technical public recognise what they were buying and give confidence that it would work with their existing kit.
The cost of this to vendors will be minimal and will not be a barrier to true Open projects.
One other thing that would help with this is an 'official' logo that certification would permit use of. Think the USB one:
https://en.wikipedia.org/wiki/File:USB_Icon.svg
Discuss.
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Tue, Jan 10, 2017 at 9:15 AM, Alain Williams addw@phcomp.co.uk wrote:
On Tue, Jan 10, 2017 at 11:50:24AM +0300, Allan Mwenda wrote:
Indeed there is no need for royalties, and the lack of it is worth advertising and will grab attention. I also think you should advertise the low power of the standard that's a big plus.
Which exposes one of the problems that Open Source/Spec/... projects have compared to Closed ones. Things like royalties do provide cash for things like marketing.
true
Its not really a problem, since the funds are basically from strong arming manufacturers with "royalties" and EOMA68 so far has been an ethical project. Indeed a logo is a brilliant idea, and use of it only by certified products would be excellent. I think also you should be prepared for Chinese clones, they'll definitely happen, the question is whether you'll make it easy for them to be proper ones.
On January 10, 2017 12:19:31 PM GMT+03:00, Luke Kenneth Casson Leighton lkcl@lkcl.net wrote:
crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Tue, Jan 10, 2017 at 9:15 AM, Alain Williams addw@phcomp.co.uk wrote:
On Tue, Jan 10, 2017 at 11:50:24AM +0300, Allan Mwenda wrote:
Indeed there is no need for royalties, and the lack of it is worth
advertising and will grab attention.
I also think you should advertise the low power of the standard
that's a big plus.
Which exposes one of the problems that Open Source/Spec/... projects
have
compared to Closed ones. Things like royalties do provide cash for
things like
marketing.
true
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On Tue, Jan 10, 2017 at 12:47:27PM +0300, Allan Mwenda wrote:
Its not really a problem, since the funds are basically from strong arming manufacturers with "royalties" and EOMA68 so far has been an ethical project. Indeed a logo is a brilliant idea, and use of it only
Indeed a logo is a brilliant idea, and use of it only by certified products would be excellent.
OK: anyone know of an artist type who could come up with a few ideas ?
I think also you should be prepared for Chinese clones, they'll definitely happen, the question is whether you'll make it easy for them to be proper ones.
Hmmm: I suspect that we are thinking about Chinese clones (Cc) from just one point of view.
Ours (well, mine at least) is: do they conform to the various licences and provide source as required under the GPL, etc ?
There are much more important considerations: do the Cc conform to the electrical/... specs ? If they do not then there might be a risk to human life. Consider one that draws too much power or over heats and thus causes a fire. We have all seen footage of exploding 'phone chargers. Less dramatic problems could damage consumer equipment.
If the Ccs decide that they like EOMA68 and flood the market with sub standard kit then the good name of EOMA68 could become tarnished. Once Joe Public perception becomes ''EOMA68 == crap/dangerous'' then it becomes dead or niche.
Thus: certification is good and a logo/trademark would help the various consumer protection bodies around the world to help protect the public -- and so, vicariously, us.
We want to make it easy/cheap for the good guys while making it clear who the bad Ccs are.
I am reminded of the firefox/iceweasle spat:
https://lwn.net/Articles/676799/
https://www.mozilla.org/en-US/foundation/trademarks/policy/
A proper clone to me would 1. Be up to standard hardware wise 2. Run the same software as the Libre Tea/Numero Uno variants (or a perhaps a Chinese distro like Deep in) but hopefully not some pirated windows IoT
For 1. I think just having a proper documentation out there in Chinese that is relatively short that's basically "quick guide to eoma68 compliance for OEMs" would save a lot of headaches with exploding eoma68 cards For 2. I think it should be clear from you these things run gnu/linux in the documentation. Just a few thoughts on the matter.
On January 10, 2017 1:22:45 PM GMT+03:00, Alain Williams addw@phcomp.co.uk wrote:
On Tue, Jan 10, 2017 at 12:47:27PM +0300, Allan Mwenda wrote:
Its not really a problem, since the funds are basically from
strong
arming manufacturers with "royalties" and EOMA68 so far has been
an
ethical project. Indeed a logo is a brilliant idea, and use of it
only
Indeed a logo is a brilliant idea, and use of it only by certified products would be excellent.
OK: anyone know of an artist type who could come up with a few ideas ?
I think also you should be prepared for Chinese clones, they'll definitely happen, the
question is
whether you'll make it easy for them to be proper ones.
Hmmm: I suspect that we are thinking about Chinese clones (Cc) from just one point of view.
Ours (well, mine at least) is: do they conform to the various licences and provide source as required under the GPL, etc ?
There are much more important considerations: do the Cc conform to the electrical/... specs ? If they do not then there might be a risk to human life. Consider one that draws too much power or over heats and thus causes a fire. We have all seen footage of exploding 'phone chargers. Less dramatic problems could damage consumer equipment.
If the Ccs decide that they like EOMA68 and flood the market with sub standard kit then the good name of EOMA68 could become tarnished. Once Joe Public perception becomes ''EOMA68 == crap/dangerous'' then it becomes dead or niche.
Thus: certification is good and a logo/trademark would help the various consumer protection bodies around the world to help protect the public -- and so, vicariously, us.
We want to make it easy/cheap for the good guys while making it clear who the bad Ccs are.
I am reminded of the firefox/iceweasle spat:
https://lwn.net/Articles/676799/
https://www.mozilla.org/en-US/foundation/trademarks/policy/
-- Alain Williams Linux/GNU Consultant - Mail systems, Web sites, Networking, Programmer, IT Lecturer. +44 (0) 787 668 0256 http://www.phcomp.co.uk/ Parliament Hill Computers Ltd. Registration Information: http://www.phcomp.co.uk/contact.php #include <std_disclaimer.h>
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On 11/01/17 21:11, Allan Mwenda wrote:
A proper clone [of an EOMA68 card] to me would
- Be up to standard hardware wise
Looks good
- Run the same software as the Libre Tea/Numero Uno variants (or a
perhaps a Chinese distro like Deep in) but hopefully not some pirated windows IoT
My impression is that EOMA68 is Libre Hardware. Last I checked, one of the tenets of Libre Hardware is that the hardware runs anything the owner of the HW feels like coercing into running on the device.
For 2. I think it should be clear from you these things run gnu/linux in the documentation.
A suggestion might work, but there are other things one might conceivably run that are also Libre Software without being GNU/Linux. BSD comes to mind, but AFAICT, there is nothing stopping someone from producing a purpose built embedded system for a card, or even a card that doesn't make sense to put in half the EOMA68 housings because of the way that embedded system works, as long as it provides the proper signals on the proper pins.
EOMA50 would be better for it, but something like a digital audio player might like an OS tailored to understand its buttons, and the card with that OS installed on it might be a bit screwy to use for a laptop (or phone). Nevertheless, IIUC, as long as nothing will blow up, and you get some semblance of usable output, it's still OK by the standard.
Tor
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Thu, Jan 12, 2017 at 8:50 AM, Tor, the Marqueteur Marqueteur@fineartmarquetry.com wrote:
EOMA50 would be better for it, but something like a digital audio player might like an OS tailored to understand its buttons, and the card with that OS installed on it might be a bit screwy to use for a laptop (or phone). Nevertheless, IIUC, as long as nothing will blow up, and you get some semblance of usable output, it's still OK by the standard.
pretty much.... yyeah. examples include the passthrough card that i quickly designed a couple of weeks ago: i connected an STM32F072's SPI pins to the EOMA68 SDMMC, because it's _barely_ compliant... if you want 4-pin you can do bit-banging.... which willl be horribly slow on a 72mhz Cortex M0 especially given that the STM32F072's USB bus is USB 1.1 (11mbit/sec) but that's not a problem as far as the *standard* is concerned.
other examples include the (failed, sadly) IC1t which used the opencores.org vga controller (yes, really!) and the bandwidth was so limited on the framebuffer "reader" (wishbone bus, 16-bit-wide) that if you wanted 1366x768 you had to do it as monochrome (!)... but, again, that's *not* a problem as far as the *standard* is concerned. in the strictest sense, it can achieve 1366x768 output... just with only black/white.
another is the jz4775 which has 2 USB interfaces - one of them is USB 1.1: again, not a problem: it'll work... just.
so there's lots of flexibility: any one SoC needs to comply with the absolute bare minimum, so that if people *really want* to pay only $11 for a Card they can, and if they want better they can pay $150 for an RK3288 with 4GB RAM and 32GB ultra-fast eMMC.
l.
On Thu, Jan 12, 2017 at 09:39:06AM +0000, Luke Kenneth Casson Leighton wrote:
so there's lots of flexibility: any one SoC needs to comply with the absolute bare minimum, so that if people *really want* to pay only $11 for a Card they can, and if they want better they can pay $150 for an RK3288 with 4GB RAM and 32GB ultra-fast eMMC.
What assurance can we give the technically uninterested end user that the $11 card that works with their $30 toaster will not blow up their $1000 TV when their 6 year old swaps the cards ? I don't care if it does not work in the TV, but the consumer will be upset if it draws too much power (or something) and damages the TV.
My question is one about branding, or regulation of the standard, to stop ''cheap chinese cloners'' from wrecking the public perception of EOMA68.
--- crowd-funded eco-conscious hardware: https://www.crowdsupply.com/eoma68
On Thu, Jan 12, 2017 at 9:55 AM, Alain Williams addw@phcomp.co.uk wrote:
On Thu, Jan 12, 2017 at 09:39:06AM +0000, Luke Kenneth Casson Leighton wrote:
so there's lots of flexibility: any one SoC needs to comply with the absolute bare minimum, so that if people *really want* to pay only $11 for a Card they can, and if they want better they can pay $150 for an RK3288 with 4GB RAM and 32GB ultra-fast eMMC.
What assurance can we give the technically uninterested end user that the $11 card that works with their $30 toaster will not blow up their $1000 TV when their 6 year old swaps the cards ? I don't care if it does not work in the TV, but the consumer will be upset if it draws too much power (or something) and damages the TV.
it won't receive Cerfitication if it hasn't been tested. Certification will REQUIRE that the manufacturer provide a number of working samples, so that over the years the Certification Company can do a full matrix of tests as each new product (on either side of the standard) comes along.
if any third party fails to comply with the standard (thus bringing it into disrepute by damaging third party products), the Certification Mark is there to be able to jump on them with a ton of bricks, china or no china.
l.
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