On 30/01/17 03:33, Julie Marchant wrote:
On 01/30/2017 05:25 AM, Alain Williams wrote:
Unfortunately that is not good enough ... you are assuming that people will use the monchrome version of the logo rather than just photocopying the colour one on a monochrome copyier.
You can easily prevent that with a trademark policy... and why would someone choose to make their own half-baked monochrome conversion when a proper one is available?
Yes, and no. For real publicity, they shouldn't, and the trademark policy should solve the remaining issues. The problem is that there are a /lot/ of BW printers and xeroxes out there still, and documents with the colour logo /will/ get printed on them and passed around.
The colour logo should therefore be recognizable when printed in monochrome. Beautiful would be ideal, but as long as it isn't horrible to look at and makes sense, that will work.
Tor