On Mon, Nov 3, 2014 at 7:13 AM, Simon Kenyon simon@koala.ie wrote:
your help in getting the message across much appreciated. crowd-funding campaigns work by having people put out the word, but it
so maybe you should put a link to the website somewhere in your email
normally in a conversation which is non-confrontational one would word this as a question, "i don't see a link to the web site, is that an oversight or is there a reason why?"
so let's assume that that's what you've asked, if that's ok, and the answer would then be as follows:
apologies but this is quite a tight deadline for organising everything: i only got the units last week, had to prepare them and have shipped one of the prototypes to them only a few days ago, so that they can take photographs and get the web site ready (even if it just a sign-up landing page).
so, to answer your kind question simon it's not ready yet. as people on this list have been so supportive i did not however want to go straight to "surpriise! campaign!", instead letting you know what's happening and what's coming next.
now, the point of writing what i am writing right now is to ask people who may be considering helping get the word out is to *change the focus*. previously we (including myself) have been telling a "what how why" story. or a "what why how" story. look at ice-computer's crowd-funding campaign:
https://www.indiegogo.com/projects/ice-xpc-a-modular-computer-as-small-as-yo...
fantastic idea: we know that... but you have to go 80% the way through the text to find out that its purpose is to reduce e-waste! if you don't hook people on *why*, then they go "yeahh it's all very good, i get the specs and all, but it doesn't *feel* right" - just as simon sinek says.
so please, when you talk with people about this project, tell them "because you will help reduce e-waste" as the first priority.
any questions?
l.