Re: [Arm-netbook] Intel at CES

that's Trademark infringment, which is completely different. CERTIFICATION mark infringment is based on STANDARDS. a Trademark is based on a PRODUCT or a brand..

Correct me if I'm wrong, but my understanding of certification marks is that, while they're related to the standards published by a given entity, the actual certification mark is the mark on the casing of the device (or on the box, or on a sticker...), and *not* the whole set of standards that must be met in order to qualify for that mark.

Furthermore, at least in the US it appears that the owner of a certification mark is not permitted to use it themselves:

https://www.law.cornell.edu/wex/certification_mark